Why we love Chik-fil-A

 

When Truett Cathy opened his Dwarf Grill restaurant in Hapeville, Georgia, in 1946, he and his brother rotated 12-hour shifts at the always open grill. Twenty-four hour diners were multiplying after World War II, and the brothers saw theirs as a way out of poverty.

The exhausting strings of twelve-hour days committed Cathy to a pillar of his future success: Closed Sundays. He needed the break.

The Sabbath-based principle hasn’t stopped Chik-fil-A from ascending to the largest grossing fast food chain in America. In fact, it has arguably helped propel it to top. The company now has about 2,000 stores in 46 states.

My family used to go to church near a Chik-fil-A. The fact that we couldn’t have it after Sunday services made us want it all the more, sort of the way not being able to enter your bank on Sunday makes you love your bank all the more. Sort of.

Scarcity only scratches the surface of why we love Chik-fil-A. There are many other reasons:

  1. Polynesian Sauce – I try not to think about the four ten-foot sugar canes that go into each serving of the glaze-like condiment. I focus instead on my expanding worldview and my affinity for intercultural accessories.
  1. Cows – Since first appearing on a Texas billboard in 1995, the restaurant’s official spokes-mammals have been encouraging us to EAT MOR CHIKIN. A creation of the Dallas advertising firm The Richards Group, the world’s most famous bovines warned of the dangers of red meat way before WHO did.
  1. Service – How can this person be this excited to ring up my order? Probably because she just snuck a waffle fry. It was probably dipped in Polynesian Sauce. Chik-fil-A’s minimally tattooed, maximally spirited staff sets a standard of friendly service rivaled only by the People People at Southwest Airlines.
  1. Innovation – The originator of the breaded chicken sandwich, Chik-fil-A keeps finding things that work. They have great lemonade. They have great soft serve vanilla ice “dream” cones. Why not put them together for a Frosted Lemonade? They did. And why not put two guys with iPads on the curb to take orders and payments faster. Last time I went, they did.
  1. Playground Purell – Ever attuned to the concerns of soccer moms, Chik-fil-A provides sanitary wipes and antiseptic lotions next to their indoor play areas. They also provide self-adhesive plastic mats to cover the tables in front of “pinchers.” Little things, big difference.
  1. Food – It’s delicious. It’s not un-nutritious. It may be deep-fried, but it’s also been immersed in instrumental worship music, the kind that fades into the Chariots of Fire theme song if you listen long enough. Plus, pickles are cucumbers and cucumbers are vegetables. Green vegetables.
  1. Spirit – Maybe they’re just located where you do your Christmas shopping, but there’s something transcendent about Chik-fil-A. Can I get an amen?

Chik-fil-A drive-thrus are always full, usually of chunky SUVs. Its dining rooms are always full, usually of chunky two-year-olds. Orders are accurate, unlike the time at another restaurant chain when I ordered the kids’ burgers “ketchup only.”

Let’s just say it brought new meaning to the phrase, “Where’s the beef?”

Eat mor chikin.

 

Kevin Thompson writes weekly for The Boerne Star in the Texas hill country. He can be reached at kevin@kwt.info.

 

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2 Responses to “Why we love Chik-fil-A”


  1. 1 Bennye Waskom January 12, 2017 at 13:48

    Couldn’t agree more!

  2. 2 Melissa Wyatt January 13, 2017 at 13:08

    This is hilarious and so, so true! I’m sharing it with my church group…our Wednesday night routine is called “Chick & Choir”…it’s been going strong for six years!


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