Franklin family offers model of service

“God has a sense of humor,” Larry Franklin says. The former CEO of San Antonio-based direct marketing firm Harte-Hanks never thought he’d be working the land at age 73.

“My father sharecropped the same one hundred east Texas acres for 50 years. My goal in life was not to be working in dirt anywhere. I wanted off the farm.”

After graduating in a class of 13 (“ten boys, two girls and a married woman”) from Ladonia High School, Franklin took his young wife and some football talent to East Texas State University.

“Charlotte was from the big city. She was from Paris.” Texas, that is.

“Walking off the field after my last game, she said, ‘You’re going to be a father.’ We eventually took an economics professor’s advice and went to graduate school at Texas Tech. Kelly was born in Lubbock.”

After an MBA, a CPA and 4 years of public accounting, Franklin joined Harte-Hanks in San Antonio, rising over the course of 41 years to the top of the corporation.

During his tenure, Franklin purchased 150 businesses in 37 states across 7 sectors in the media industry, including the San Antonio Express-News and KENS TV. Harte-Hanks’ assets today include mainly direct mail and target marketing businesses.

As the business grew, Franklin wrestled with his purpose:

“One day we all will answer two questions: ‘What did you do with the Lord?’ and ‘What did you do with what he gave you?’ I have felt good about the first question since I was thirteen, but I wasn’t sure about the second one.”

As he approached 60 years of age, Franklin slowed down, thanks, in part, to the power of some praying women.

“I’ve always been surrounded by praying women. First, my mother, then Charlotte, then my two daughters.”

Franklin stepped down as CEO in 2002. At the urging of his son-in-law, Jason Borchardt, Franklin purchased the first ranch he toured: 450 acres 10 miles northeast of Blanco. That was 1996.

Nearly two decades and an additional two thousand acres later, the Franklin Family Ranch annually hosts thousands of day visitors, retreaters, campers, hunters and trail riders. An Easter celebration draws more than a thousand. (“It’s not about eggs and bunnies.”) Boerne-based Still Water Sports Camps has called the ranch home for six consecutive summers.

“It has been an unbelievable run being out here with these kids,” Franklin said as dozens of diverse Still Water campers swarmed around us. “We have seen amazing transformations in kids because college counselors plant seeds and pour into their lives.”

Franklin’s two daughters and their families also live and work on the ranch. Kelly and Neil Hardwick handle the groups who visit. Kristi and Jason Borchardt manage the wildlife which includes several species of deer, antelope and sheep. Franklin’s grandchildren cook and serve meals for campers and guests.

“It just doesn’t get any better than this,” Franklin reflected. “It’s like what the apostle John said, ‘I have no greater joy than to see my children walking in the truth.’”

Son-in-law Hardwick summarized the uniqueness of the arrangement:

“We wanted a different life than what corporate America might dictate. We wanted to work together and live together. We wanted to show our kids through a life of service what it means to have a servant heart.”

Franklin recognizes the divine irony in his situation, “We always thought we’d have a place in New York City. God had a different plan.”

Kevin Thompson writes weekly for The Boerne Star in the Texas hill country. Contact him at kevin@kwt.info.

Advertisements

2 Responses to “Franklin family offers model of service”


  1. 1 jessestroup August 6, 2015 at 14:42

    Kevin,  thank you so much for letting me know about these servant hearted Christians.  I am sue many other readers were inspired too.You are the link,Jesse  Jesse R. Stroup Director of Spiritual Care Lifeline Chaplaincy 1926 Chattanooga Pl. #B Dallas, TX 75235 jessestrouplive@yahoo.com

  2. 2 Dan Liberto September 13, 2015 at 15:38

    The some talented football star has put together a pretty good second half for his team.


Comments are currently closed.



Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 198 other followers

Archives

Advertisements

%d bloggers like this: